---
slug: "{persona-slug}"
status: validated  # hypothesis | validated
last_reviewed: YYYY-MM-DD
evidence_n: {sample size}
evidence_sources: ["{interview series}", "{survey}", "{analytics cohort}"]
---

# Persona: {Name} — {Role / archetype}

> {1-line summary: who they are, what they want from us}

## Snapshot

| Attribute | Value |
|-----------|-------|
| Age range | {25-40} |
| Role | {job title} |
| Tech savviness | {low / medium / high} |
| Frequency of use | {daily / weekly / monthly} |
| Decision-maker? | {yes / influencer / end-user} |

## Goals

- {Top goal — what success looks like to them}
- {Secondary goal}
- {Tertiary goal}

## Frustrations

- {Pain point #1 — frequency + severity}
- {Pain point #2}
- {Pain point #3}

## Behaviors

- {Where they spend time (channels, tools, communities)}
- {How they discover solutions}
- {What makes them switch / churn}

## Quote

> *"{Direct quote from user research — verbatim, with consent. Empty if no research yet — mark status: hypothesis above.}"*
> — {Source: interview YYYY-MM-DD / survey response #N}

## Evidence base

- **Sample size**: n={N}
- **Sources**: {bullet list of research artifacts — interview transcripts, surveys, analytics queries}
- **Last validated**: YYYY-MM-DD
- **Re-validate by**: YYYY-MM-DD (recommend every 6 months)

## Anti-persona (who this is NOT)

- {Who we're NOT targeting — explicit non-fit reduces scope creep}

## Related

- Customer journeys: {link `{ws}/product/journeys/...`}
- Briefs serving this persona: {link `{ws}/product/briefs/...`}
